Groupe Interway digitalizes the first Krispy Kreme store in France

Interview with Krispy Kreme following the opening of their 1st boutique in France

Directeur des opérations - Monétique éléphant bleu

Thibaut Lagorce
Chief Digital Officer - Krispy Kreme Doughnuts France

Project: Integration of digital solutions for Krispy Kreme Doughnuts France flagship.

Doughnut maker Krispy Kreme opens its very first boutique in France, drawing on the expertise ofInterway and Instore Solution, subsidiaries of Groupe Interwayfor complete IT and digital integration, all in just one month.

What was your initial project?

Krispy Kreme has always been at the forefront of innovation in the digitization of its access points, nearly 12,000 worldwide, to offer its one million daily customers a high-quality, efficient and secure service, and to facilitate the work of its employees.

In preparation for the inauguration of our very first establishment in France, we were looking for a partner capable of rapidly setting up a complete digital ecosystem, from the installation of a local network to control terminals, video surveillance, broadcast screens and a public address system.
The challenge was to deliver a phygital customer experience worthy of the event, under extremely tight deadlines, since the opening date was set for December 6.
We also had to ensure that the entire infrastructure was sufficiently robust and reliable to enable us to concentrate on welcoming and serving our first customers, who were expected in large numbers over a daily 8am-10pm shift.
Finally, given our development ambitions, we needed a system that was both scalable and flexible, and could adapt to our different store formats.

What solutions have been chosen?

In addition to technological solutions, we wanted to rely on a managed services operator capable of supporting us in the deployment of a solution, its maintenance in operational condition, its optimization and the regular integration of our new services.

The integration carried out by Groupe Interway is based on the installation of all SD-Branch infrastructure solutions (WiFi, SD-WAN, LAN, WLAN, Cameras), enabling optimal operation of the point of sale, as well as digitized customer paths via our Ordering Kiosks, Multi-Purpose Digital Signage, Public Address and WiFi HotSpot solutions.

Why choose Groupe Interway?

We were looking for a partner who would be able to adapt to our business needs and challenges, while at the same time being a source of new ideas.

Groupe Interway demonstrated exceptional responsiveness as a global partner in the process of digitizing our point of sale. From the initial design phase through to operational maintenance, Interway was involved from start to finish to ensure the success of the opening.

Their comprehensive expertise has been crucial to the implementation of robust solutions, but above all, their commitment makes them a reliable partner for the future. We are confident that the collaboration with Groupe Interway will continue to play a key role in the development of our solutions, contributing to our growth and the continuous improvement of our customer experience.

The Interway Group's in-depth expertise and technological mastery, combined with their business approach, were the essential pillars of our partnership, leading to the successful arrival of the Krispy Kreme brand in France.

A word from Eric Jotti
General Manager at Groupe Interway

The Groupe Interway has been integrating technological and digital solutions on behalf of its customers for over 30 years, and incorporates advanced functionalities developed in-house that are indispensable in today's restaurant and retail industries.

The integration of an efficient phygital customer journey is reshuffling the cards in the market and enabling us to compete with incumbent operators. What's more, our close relationship with our customers enables us to offer a global integration solution tailored to optimize their applications, their customer journeys and their customers' experience.

Our DNA drives us to deliver maximum value above and beyond our technological offerings, and has led us to integrate innovative functionalities into our ecosystem of innovative digital solutions.

We are on the threshold of this exciting adventure with Krispy Kreme, ready to take new steps with determination and commitment. We are confident in our ability to accompany Krispy Kreme in their national development and innovations, guided by our commitment and expertise.

We would like to thank Krispy Kreme for the trust he placed in us and for the quality of the discussions throughout all the stages of this major project.